High School
South Plainfield High School
2002 – 2006
Honor Student
l
College
Rutgers University
2006 – 2010
B.S. Microbiology
Minor in Biochemsitry
Fraternity
Alpha Zeta Honors & Service
2007 – 2010
Chairman of the Alumni Committee
Email Marketing
Email marketing is near and dear to my heart. After all, in terms of conversion rates, email still far outpaces even the most popular social media platforms, so it was no surprise that email marketing took the lion’s share of my attention at The Pip Guys. Through the years I built up our subscriber base, in our very niche market, to over 3,000 and crafted over 100 campaigns. Along the way I was able to hone in on things that worked and things that didn’t thanks to my constant tinkering with everything from A/B split tests to button placement.
This chart shows the open and click rates I was able to maintain vs the industry average (report data obtained from Mailchimp).
5
Years of experience
3000
Newsletter subscribers
112
Campaigns created
48
% open rate
Presentations
While at Rutgers University Foundation I’ve had the great privilege of working on several high profile presentations for the Foundation President, Director of Talent Management, and the Vice President of Strategic Advancement Solutions. They have in turn presented them to the broader Foundation, The Association of Fundraising Professionals, The Association of Hospital Philanthropists, as well as School Deans and Chancellors. Through my discovery and use of the Prezi platform, I’ve also helped to popularize the use of a new and dynamic presentation platform across RUF. Please click below to view a few examples.
Analytics & SEO
The importance of SEO in driving organic search from search engines cannot be overstated. I have 5 years of experience using Google Analytics and building website pages and crafting content with SEO best practices in mind. Through those efforts, The Pipe Guys has climbed the ranks in many key industry search terms, going from being completely off the radar to ranking as the first result or within the top 5.
Website Design
Website design… something I truly never thought I would grow to love, but necessity is the mother of invention (or in my case, the mother of DIY). Building the Pipe Guys from the ground up meant my business partner and I had to do everything ourselves and that included giving our business a sleek, beautiful and intuitive website. Throughout the years our website has garnered much praise from clients and even competition… even to the point of noticing some “borrowed” ideas on our competitor’s websites. I’ve also had the opportunity to do a freelance website design project for a licensed health coach.
Other Skills
Microsoft Office
Photoshop
SQL
Some HTML
Rutgers University Foundation
Business Systems Analyst
2014 – Present
• Create engaging Prezi presentations on behalf of the Director of Talent Management and Foundation President
• Play an integral role in on-going interdepartmental projects (e.g. event system selection, P2P system selection, SIDAR, Tableau, Uprising)
• Wrote a Best Practice for the Use of Social Media, which was formally published by the AASP in 2017
• Test and approve error free reports, using SQL, that are distributed across the Foundation
• Performed a thorough business analysis of the IT Department’s documentation
• Developed a new, modern, and comprehensive policy and procedure format
• Completely overhauled existing policies and procedures and created new policies and procedures to fill critical gaps
• Meet regularly with management to discuss policy and procedure status, requirements, and impact to ensure that they meet the requirements of vendors and the University
• Develop content to keep the Foundation abreast of particular IT policy points
The Pipe Guys, LLC
Managing Partner
2012 – Present
• Became the sole importer of a product featured in the NYT which was previously not available in the U.S.; we now distribute the product to the largest retailers in the industry
• Responsible for all website design, content, updates, and maintenance
• Shoot and edit all product and website photography
• Create content in the form of blog posts, ‘how-to’ website pages, social media posts, email campaigns, etc. to engage a target audience, build a follower base, and improve search engine results
• Developed and implemented several campaigns that increased email newsletter subscription rate by 400+% and e-commerce conversion rates from 0.5% to 1.8%, as well as decreasing bounce rates and increasing time spent on the website and page visits
• Developed and branded successful product lines that have been featured in print and on various lifestyle websites
• Used good SEO practices to dramatically increase website search rank in several targeted categories
• Setup e-commerce tracking through Google Analytics to analyze avenues for potential growth
j.guirguis@me.com