Googles panda update took the florida update to a new level. The panda update took into consideration the targeting efforts of long-tailed keywords. Long-tailed keywords give websites the option to combine more niche pages into one page, making the keyword ranking for that page higher due to the significant amount of information covered on it. Thus, these longer-tailed keywords provided page rankings via full indexation to be higher than before.

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Panda has no immediate effect on rankings. According to google, it impacted 23 % of english language search queries. Mobile-friendly update (mobilegeddon) it was rolled out inl 2015. It made mobile-friendliness an important ranking factor for mobile searches. Its job was to boost the rankings of mobile-ready pages so that quality and relevant content could be provided to mobile users.

Penguin 2.0

The main objective for google’s penguin was to identify any websites that had any spammy or irrelevant links with over optimised anchor text. The update was launched in 2012 and then was fully integrated to the core algorithm in 2016.

Google is constantly evolving its algorithm to improve user experience. so its important to keep on top of all the changes in search engine optimization. Follow this site to get all the latest google updates. The changes can appear subtle, and many of us overlook them. Once a google algorithm update is made, it becomes part of the permanent algorithm. Few google algorithm updates in the search engine history have had more success than google penguin.

Watch this video that shows you how to rank on page 1 of google

Creating backlinks for your website is a form of search engine optimization, it branches off from the roots of off page optimization.